Combating Ageism: Understanding and Overcoming Negative Age Stereotypes Ageism is discrimination against individuals or groups because of their age. It can be easy to make judgements based on someone’s perceived age but, like other forms of discrimination, negative stereotypes resulting from age prejudice can have very real consequences. While ageism can apply to individuals of any age, it is often directed towards older adults. It is important to note that even if one does not currently experience ageism, we are all inevitably aging. Therefore, if we don’t work to combat ageism now, all generations will experience ageism in the future. Read more