Challenging the Stigma of Dementia Dementia is a condition that affects millions of individuals and their families around the world. Yet, despite its prevalence, dementia remains overwhelmed in stigma and misunderstanding. In pop culture, dementia is often used as a punchline, or even an insult against older public figures. In day-to-day life, people who encounter individuals with dementia may become annoyed and frustrated, and try to avoid the situation, even if the individual needs help. The stigma can also affect caregivers: if a loved one with dementia is exhibiting strange or socially inappropriate behavior in public, for example, people may blame the caregiver for not “controlling” their loved one or make the caregiver feel ashamed or embarrassed. Read more